Company / Corporate Social Responsibility
OPERATION HYDRATE
Delivering Water to the Most Drought-Affected Areas
A group of volunteers started #OperationHydrate in response to calls for water from Senekal. The call for assistance drove everyone.
The goodwill from South Africans has been amazing. Everyone is rallying behind #OperationHydrate, and millions of litres of water have been distributed already. Massive social media presence drove it from day one. A WhatsApp group was started by the volunteers, and that’s how it grew. Twitter, Facebook, and Instagram drove it. Fly Mango, ShopRite, and several other companies joined in to support the campaign.
Our aim is to get water to the areas that are most affected by the drought.
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